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Our Motto: Where Organic Meets Real Life

Hi! My name is Liz, and I am a co-founder of The Elephant Organics. Thank you for checking out our website and our new Blog!

When The Elephant Organics was first launched in 2017 (originally as Pink Elephant Organics), we knew that we wanted to create a special clothing line that really reflected our family. Inspired by the birth of my daughter, Ahnika, what began as a boutique line of  girls’ clothing has grown into a lifestyle brand for the entire family.

We noticed that we often reached for the organic milk or produce at the grocery store, so why wouldn’t we want the benefits of organic and chemical-free clothing, too – especially on the tiniest new member of our family? That desire to make healthier and more sustainable choices for our family (while not sacrificing comfort, fit, or style) is what ultimately inspired The Elephant Organics.

We are passionate about striving to change the world for the better one little bit at at time. Sound ambitious? That’s because it is! But small changes can make a big difference. Making the choice to purchase clothing that has a lower carbon footprint and is healthier for the environment can make a great impact on our future. Choosing to make clothing more sustainably can contribute to slowing climate change, preserving forests, lessening water pollution, and even decrease the amount of microplastics that end up in our oceans.

So, what does our Motto “Where Organic Meets Real Life” mean to us? It means that we strive to incorporate healthier and more sustainable choices, like organic food and sustainable clothing, into our busy lives. We are passionate about making the choice to shop sustainably an easier one by providing customers with exceptional quality, and comfortable easy-to-wear styles. We want our organic and sustainable fabrics to be easy to fit into your real life – and we don’t want you to have to sacrifice style to do it!

Sustainable Fabrics

We choose to use Organic Cotton and Bamboo crops as the foundation for our line.

Our Organic Cotton is grown without harsh chemical pesticides and uses less water than conventional farming methods. Our pajamas, and a number of our styles are made with 100% Organic Cotton. This fabric also provides extreme softness, breathability, and cool, cozy comfort. We also use our Organic Cotton in blends with other fibers to create superior fabrics with the performance you have come to expect from synthetics with the benefits of Organic Cotton!

Bamboo is actually a fast-growing grass that is naturally drought and pest-resistant. That means bamboo does not require harsh chemical pesticides or artificial irrigation systems preserving farmland and conserving water. When the bamboo is harvested, the plant is not destroyed, which again contributes to sustainability of the farms. Our bamboo viscose is irresistibly soft and silky and washes and wears beautifully. The fabric is cool, comfortable, and breathable.

Family-Owned, Operated by Moms

We are a family-owned company started by my father-in-law, who has decades of experience in the textile and garment industries, and myself. Our team is built of moms who are passionate about what we do and the styles that we provide. We believe that work-life balance is achievable, and doing what you love can certainly help the balance! This also means we understand what it is to be a busy mom (or dad, or grandparent, or aunt, or uncle) and we want to make your shopping experience as enjoyable and easy as possible so you can get your Organic Clothing and get on with everything else in your life!

Mom-Tested (and Approved) Designs

Did I mention that our team is run by moms? We test EVERYTHING on our own families before we bring it to market. This means that we go through a lot of fit, style, and print changes before we get it right – and we are picky (just like you!). We want to make sure that our clothing washes and wears well – for adults and for kids – so you can enjoy it for years to come.

Whimsical Prints

I would be lying if I told you that designing and selecting our prints and colors wasn’t my very favorite part of this endeavor. Every single print that we decide to put on our clothing has a story behind it. From our whimsical holiday prints (Christmas is my very favorite holiday) in family matching styles, to a Movie Night print (spoiler alert – coming soon!) inspired by many family movie nights during our pandemic lock-down, to our Signature Elephant Logo print that symbolizes good luck and family, every print is designed to have an elevated and unique personality. I hope you can find something on our line that speaks to you!

Family Matching

My children (Ahni age 8 and Vin age 4) love being able to match each other, and the special adults in their lives. My passion for family matching started when Ahni was just born and I would color coordinate our outfits. At that time, there weren’t very many true Mommy & Me styles available, so I did the best I could to find pieces that went together. To me, this meant adorable photos and a feeling of being bonded to my new little one.  As our family grew and my children grew older, they thought it was “so cool” to match one another, Mommy & Daddy, and sometimes extended family as well! Few things bring a family together in a playful and fun way like perfectly coordinated pajamas – and they don’t have to be just for your holiday cards! We find ourselves cuddling up in our matching Elephant Organics pajamas frequently, and I love the beautiful feelings of love and togetherness they bring out.

Thank you for reading, and for getting to know us a little better! In future Blog posts, we will be exploring Real-Life topics including motherhood, mental health, mindfulness, sustainability, raising children, and physical well-being. I can’t wait to take the journey with you.

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