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Our Story

 

100% organic. 100% comfort. 100% fashion.

…Brought to you by an ambitious team wanting the very best for their kids. And for yours.

All grandfathers want the best for their grandchildren – but this grandfather went one step further, teaming up with some ambitious moms to create Pink Elephant and share their best with the world.

In 2013, a baby girl named Ahnika was born. Her grandfather, the owner of a successful woman’s clothing company, was on a mission to find the highest quality, most comfortable, fashionable clothing for her. He didn’t find anything that lived up to his expectations. So, he paired his passion for his family with his apparel expertise to create a better option for little ones like Ahnika.

Little did Ahnika know – her birth would inspire a whole new approach to girl’s clothing. _____________________________________________________________________________________________________________________________

We know #MomLife because we live it every day.
As a grandfather and a team of moms, we know that as a parent, you want high-quality, comfortable clothing for your kids. That’s what we provide. The best part is our comfort comes with a fashionable, organic twist.

When it comes to quality, we use the highest quality cotton – organic cotton.
When Sudhir, our founder, began searching for clothing for his first granddaughter, he was looking for the things we all care about – quality, comfort and fashion. He discovered that not only is organic cotton the highest quality cotton, but also that there was an untapped market in the U.S. for this type of clothing.

We make fashion synonymous with comfort and affordability.
As moms, we know comfort is #1, but the frills and sparkles are fun too... For every stylish embellishment we add to our clothing, we go through great lengths to ensure comfort for your little one isn’t sacrificed.