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About Elsie

Meet Elsie!   She is our very own Pink Elephant.

Elephants have long been viewed as a symbol of good luck, happiness, strong families, and longevity. As a species they are known for their patience, empathy, strength and wisdom.

Elephants stand for many things we strive to be as mothers raising good and strong children. And, they possess many virtues that we hope our children will grow to embody.

Elsie is all of these things. She is also playful, confident, quirky, and she doesn’t take herself too seriously as she takes on the world… trying to make it a little bit better, and a little bit more beautiful.

We hope you enjoy her fashion and her spirit.